By Andrew H. Perellis and Craig B. Simonsen

Federal Trade Commission Doorway SignSeyfarth Synopsis: Companies that make “all natural” claims for their products may come under FTC scrutiny and enforcement.

The Federal Trade Commission announced five cases this week with companies that market their products as “all natural” or “100% natural,” alleging deceptive use of those phrases in ads for skincare products, shampoos, styling
Continue Reading FTC Asks – Are Your “All Natural” Claims All Accurate?

By Ilana R. Morady, Meagan Newman, and Craig B. Simonsen

Last week the Federal Trade Commission (FTC) sent warning letters to providers of environmental certification seals, and to businesses using those seals, alerting them to the Commission’s concerns that the seals “could be considered deceptive and may not comply with the FTC’s environmental marketing guidelines.”

In the FTC’s news
Continue Reading Be Careful About What you Claim – Or Fail to Claim – FTC Sends Green Guides Warning Letters

By Ilana R. Morady and Meagan Newman

The Federal Trade Commission’s enforcement of green marketing violations is in full swing.

Last year, the agency published final changes to its Guides for the Use of Environmental Marketing Claims, commonly known as the “Green Guides.” We had previously blogged in some detail concerning the revisions. Now, with the revised Green Guides
Continue Reading FTC Aggressively Enforcing Improper “Green” Claims

FTC.jpgAs the Federal Trade Commission gears up to begin enforcing green marketing violations, companies need to assess their marketing campaigns and ensure that they are incorporating all of the new requirements into their strategy!

We had previously blogged about the October 1, 2012, FTC publication of its final changes to the Guides for the Use of Environmental Marketing Claims

Continue Reading FTC Gears Up to Begin Green Marketing Enforcement

By Ilana R. Morady and Eric E. Boyd

On October 1, 2012, the Federal Trade Commission (FTC) published final changes to its Guides for the Use of Environmental Marketing Claims, commonly known as the “Green Guides.” The FTC first issued the Green Guides in 1992 to help marketers ensure that claims they make are true and substantiated. The guidance

Continue Reading FTC Issues Revised “Green Guides”

By Eric E. Boyd

The Federal Trade Commission (FTC) recently released a study regarding “up to” claims, such as a  marketing claim that a product will save people “up to 47%” in energy costs.  Not surprisingly, the FTC study concluded that people interpret such claims to mean that the typical user would achieve the maximum benefit using the product. 

Continue Reading Green Marketers Should Use “Up To” Claims Carefully

By Ilana R. Morady and Eric E. Boyd

The Federal Trade Commission (FTC) recently announced that it has extended the deadline for the public to submit comments on its new Appliance Labeling Rule.  The new regulations, which apply to residential furnaces, central air conditioners, and heat pumps, are mandated by the Energy Policy and Conservation Act (Act).  The Act

Continue Reading FTC Extends Deadline for Comments on Appliance Labeling Rule and Textile Rules

By Ilana R. Morady

Santa Fe Natural Tobacco Co., a subsidiary of R.J. Reynolds, has been advertising its Natural American Spirit cigarettes as earth friendly, additive-free, and organically grown. Consumer groups have been less than pleased with the company’s “green” marketing. While the tobacco used to make the cigarettes may be grown in an ecologically responsible manner, the “green” claims
Continue Reading Can Cigarettes Companies Market Their Product As Green?